Transit Policy & Customer Experience

Building a Gestalt Team

In Grok the Gestalt of Teams, Diego Rodriguez says effective teams often have common approaches to work habits: An effective innovation team is composed of people who are really good at what they were put on earth to do, but also share a common way of getting things done in the world. Princeton WordNet defines…

Website: Standard-Bearer, Content Purveyor for Your Brand

Pete Blackshaw, executive vice president of NM Incite and author of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000” (DoubleDay), explains why your website is still the most important digital asset you own amidst the rising drumbeat of social media: A smart website feeds and refreshes the brand stands. It anchors the brand database,…

Logo as Jewel: Building an Instantly Recognizable Brand

Look around the next time you’re in a coffee shop or airport terminal. You’ll see laptops, cameras, and cell phones with nothing more than the manufacturer’s name as an identifier. By contrast, any device made by Apple has only the iconic, instantly recognizable apple with a bite taken out of the right side. Even though…

In New York, Online Updates on Your Subway Ride

City Room looks at how New York City Transit uses Twitter to post service updates, information on weekend maintenance, and even trivia about the nation’s largest subway system. On the agency’s account, @NYCTSubway, service advisories and updates are posted frequently during morning and afternoon rush hour, and customer questions are answered by staff. Supporting an…

iPad Road Trip: Part II

iPad Road Trip: Part II

After a week driving cross-country with an iPad, here are some thoughts on its usefulness: Car Charging – We had an iGo Car Charger and an Apple USB to iPad cable, but neither one was able to charge the iPad, probably because the car’s power sources (cigarette lighter and USB port) didn’t provide sufficient wattage….

iPad Road Trip: Part I

iPad Road Trip: Part I

Hello from Nevada, on day two of a cross-country road trip from San Francisco to New York. This is the first entry here written entirely on an iPad. So what convinced me? TSA Friendly – According to the Transportation Security Administration blog, the iPad doesn’t have to be removed from luggage at airport security checkpoints….

This Year, Health Care Reform

What’s in the health Care Bill? Nancy-Ann DeParle, White House Director of Health Reform, outlined some of the main benefits Americans will start to see this year: This year, children with pre-existing conditions can no longer be denied health insurance coverage. Once the new health insurance exchanges begin in the coming years, pre-existing condition discrimination…

Pick, Johnston & Kono: History of the London Underground Typeface

Pick, Johnston & Kono: History of the London Underground Typeface

The story of the London Underground typeface is important to urban history because it set the standard for identity and communication in railway systems around the world. It starts with Frank Pick, publicity manager for the London Underground. Pick himself was not a designer, but he understood the importance of good design: Corporate Design, Pick…

Stewart Brand: “Information Wants to be Free. It Also Wants to be Expensive.”

Anyone who does anything with information these days should know this entire quote. Many people know the famous short version: “Information wants to be free.” but the rest of the quote makes those first five words sound naive and utopian. The rest of the quote is what industries from the obvious – media and publishing…