I build elegant, well-crafted digital experiences. I’ve delivered websites, apps, podcasts, and campaigns that build audiences and generate revenue for Atlassian, Brown University, CFA Institute, Fitch Ratings, ICANN, IFC, and SAP. I wrote Wikipatterns to share guidance for adopting new technology, filmed Skysight with NASA, and created the New York & New Jersey Subway Map to improve urban mobility. Full Biography
New York & New Jersey Subway Map
Stories Above New York
Stewart Mader builds elegant, well-crafted digital experiences.
He is the Global Head of Digital Media at Fitch Ratings, where he rebuilt the firm’s digital presence to highlight its newsmaking research and ratings that are crucial to the health of the financial markets. He has led the firm’s use of data visualization, podcasting, social media, and video to reach new audiences and grow its content subscription business.
Prior to joining Fitch, Mader led digital and social media at CFA Institute, which confers the graduate-level CFA designation for investment professionals. He led a holistic redesign of their digital and social channels in concert with Chermayeff & Geismar & Haviv’s development of a new brand identity. He established several new digital tools including apps for events and exam prep, started blogs.cfainstitute.org to reach journalists and policymakers, and refocused the marketing strategy on digital campaigns.
Before joining CFA Institute, Mader served as chief evangelist at Atlassian, wrote Wikipatterns to share guidance for adopting new technology based on his experience leading customer adoption and product development of Atlassian Confluence, and guided product design and digital strategy for clients including ICANN, IFC, and SAP.
Earlier in his career, Mader led development of educational tools for Brown University, Emerson College, Long Island University, and University of Hartford. He produced a series of curriculum tools funded by NASA, including Skysight, a documentary on the SOFIA space telescope in a 747 that has aired on PBS stations. At Brown, his team was one of the first six universities selected by Apple to pilot test podcasting in education.
Mader has a deep interest in improving urban quality of life, particularly through increased transit use. He created the New York & New Jersey Subway Map to help transit riders plan their trips using all available transit options, and to move the New York region closer to its global peers like Berlin, London, and Tokyo, whose maps include all rapid transit services, regardless of operator. He also helped the Port Authority of New York & New Jersey improve customer communications for the subway connecting NY & NJ by creating and chairing an advisory board, the PATH Riders Council.
Stewart Mader is interviewed by Renato Geremicca at Forum delle Risorse Umane in Milan, Italy, where he gave the keynote Designing for Collaboration: Innovation & the Digital Enterprise.
“Stay hungry, stay foolish. If it worked for Steve Jobs, it’ll probably work for you. I don’t even know what Steve really got from that, but I think that mentality helped make sure he stayed creative, disruptive, and took risks. It’s a mode I thought people who were using Whole Earth Catalog were in. They were looking forward with excitement and curiosity, which meant acknowledging their ignorance. It’s a pretty good frame of mind to be in, but one easily fallen out of. Why not make an effort to maintain it?” —Stewart Brand