Stewart Mader is a visionary digital product and marketing executive. He is uniquely talented at defining the concept for a digital experience that engages audiences and drives revenue – and assembling the talent to make it a reality.
He leads worldwide digital strategy for Fitch Ratings, where he relaunched the company’s website to highlight its newsmaking research and ratings that drive billions of dollars in activity across the financial markets. He built the company’s content strategy team, and led creation of new promotional products that package and market research and insight using editorial features, podcasting, video, and data visualization.
Mader has a deep interest in improving urban quality of life, particularly through improved awareness of the value of transit. He chairs the PATH Riders Council, an advisory board he created with the Port Authority of New York & New Jersey to improve customer communications for the subway connecting New York & New Jersey. He created the New York & New Jersey Subway Map to bring the New York region closer to its global peers like Berlin, London, and Tokyo, whose maps include all rapid transit services, regardless of operator.
Prior to joining Fitch, Mader established and led the digital and social media team at CFA Institute. His team worked with the iconic firm Chermayeff & Geismar & Haviv to introduce a new brand identity, created new apps and publications to reach journalists and policymakers, and refocused the marketing strategy on digital and social campaigns.
Before joining CFA Institute, Mader served as chief evangelist at Atlassian, wrote Wikipatterns, and guided digital strategy for clients including Airbus; ICANN, the international organization responsible for Internet infrastructure; SAP; and the World Bank-International Finance Corporation.
Earlier in his career, Mader led development of educational tools for Brown University, Emerson College, Long Island University, and University of Hartford. He received funding from NASA to produce Skysight, a documentary on the airborne space telescope in a 747 that is helping scientists study the makeup of the universe. At Brown, his team was one of the first six universities selected by Apple to pilot test podcasting in education.
“Stay hungry, stay foolish. If it worked for Steve Jobs, it’ll probably work for you. I don’t even know what Steve really got from that, but I think that mentality helped make sure he stayed creative, disruptive, and took risks. It’s a mode I thought people who were using Whole Earth Catalog were in. They were looking forward with excitement and curiosity, which meant acknowledging their ignorance. It’s a pretty good frame of mind to be in, but one easily fallen out of. Why not make an effort to maintain it?” —Stewart Brand