Digital Media: Platform Development & Editorial Strategy

Stewart Mader first discovered the Internet as a kid in 1994. Since then, he has been defining digital strategy, and building platforms to deliver it. He is Global Head of Digital Media for Fitch Ratings, leading development of a new global website, email, and social media strategy to package, present, and promote its insight for an ever more globally-aware and digitally-savvy audience.

Previously, he helped lead CFA Institute’s campaign for ethics in finance by building the Enterprising Investor and Market Integrity Insights, guided development and growing use of Atlassian’s popular Confluence collaboration platform, and wrote Wikipatterns, a book with practical guidance on improving productivity and collaboration in organizations. Stewart led the digital transformation of teaching at Brown University, Emerson College, and University of Hartford, his alma mater, and he has also developed digital strategies for clients including ICANN, International Finance Corporation, MARS, and SAP.

Work

Fitch Ratings Global Website
In 2014, Fitch’s digital presence wasn’t doing enough to engage an ever more globally-aware and digitally-savvy audience. Stewart has led a transformation that includes a new website, email campaigns, and social media strategy that make use of media including images, video, audio, and data visualizations to better package, present, and promote Fitch’s insight.

Fitch Blog
In addition to rebuilding Fitch’s core website, Stewart developed a blog strategy for the company, and a new platform to host meta-commentary from across Fitch’s businesses on key issues affecting the world economy.

cfainstituteEnterprising Investor & Market Integrity Insights
Stewart helped lead CFA Institute’s campaign for ethics in finance by developing a digital and social strategy for engaging journalists, policy makers, and professional investors who play essential roles in shaping the direction and reputation of the financial services industry. He established a global team with staff in New York, London, and Hong Kong, and led the development, editorial, and social media strategy for these publications.

wikipatternsbook-208x269Wikipatterns
While he was guiding product development and growing use of Atlassian’s popular Confluence collaboration platform, Stewart wrote Wikipatterns, a book with practical guidance on improving productivity and collaboration in organizations. It combines firsthand guidance with case studies from some of the world’s largest and best-known organizations, including Apple, Johns Hopkins University, and LeapFrog.

Brown University Wiki
Stewart led the use of digital media in teaching & learning, including development and rollout of a collaboration platform for the life sciences and Warren Alpert Medical School. His team was selected by Apple as one of the first six universities to pilot test podcasting as an educational tool.

Side Projects

Subway NY NJ – Stewart developed Subway NY NJ, a popular proposal to improve visibility of cross-Hudson subway rapid transit for 1.8 billion annual transit riders by using empty space on the left edge of the current New York City Subway map to display the New Jersey waterfront and PATH subway service across the Hudson River.

PATH Riders Council – He is a founding member of the PATH Riders Council, formally recognized by the Port Authority of New York and New Jersey as the official rider advisory council for the PATH Train connecting NY & NJ. He served as Vice Chair from 2014-2015, and currently serves as Chair.

Education