Stewart Mader builds digital strategies that transform customer experience and drive growth. He has built a new generation of digital platforms that are transforming how Fitch Ratings does business, and has helped the Port Authority of NY & NJ enhance customer experience by establishing PATH Riders Council, creating the RidePATH app, and adding regional transit connections to its subway map. He previously led digital strategy at CFA Institute, Atlassian, and Brown University, and for clients including ICANN, IFC, and SAP. He created Transit Standards, the knowledge base on branding, digital strategy, and graphic standards for public transportation, and the New York & New Jersey Subway Map.
Port Authority of NY & NJ – Guided product design of RidePATH app for subway connecting NY & NJ. Enhanced customer experience with clear, jargon-free service alerts and information on social media, and regional transit connections displayed at each station on the PATH route map.
Fitch Ratings – Redesigned and migrated 22 websites to a single, customer-centric platform, updated brand and graphic standards, introduced new logo and brand elements designed for digital and social platforms, and built the largest Twitter audience among credit rating agencies.
CFA Institute – Redesigned website to better serve candidates and members, migrated CFA curriculum from print to apps, created Enterprising Investor and Market Integrity Insights blogs, and built social media presence ranked #1 in finance and #6 overall by Association TRENDS in 2014, and #8 on CQ Roll Call’s 100 Association Twitter Handles You Should Follow.
New York & New Jersey Subway Map – Led development of comprehensive transit map for the entire New York City metro area, including New Jersey. “The PATH system means that stretches of New Jersey are more convenient for the heart of Manhattan than anywhere you’ll find in Brooklyn. And yet, even many New Yorkers are only vaguely aware that it exists.” –CityMetric
Skysight – Wrote and directed documentary, funded by a NASA Space Grant, on the conversion of a Boeing 747 into an airborne space telescope.
Earlier in his career, Mader led instructional design at Brown University, Emerson College, Long Island University, and University of Hartford. He earned a B.S in Chemistry, Magna Cum Laude from University of Hartford, and an M.S. in Curriculum Development and Instructional Design from University at Albany. He is the author of Wikipatterns (Wiley, 2008), which adapts urban design patterns to build better digital infrastructure.