Stewart Mader has helped organizations around the world use the Web to connect people with engaging, valuable, and timely information.

He is currently Director of Social Media & Online Engagement at CFA Institute, where he oversees efforts to reach journalists, legislators, policymakers, and investment professionals who play essential roles in shaping the direction and reputation of the financial services industry. He helped launch the Enterprising Investor, an online publication featuring daily commentary and analysis from a team of subject-matter experts. He established, and is leading the organization’s growing use of paid social media campaigns for audience development and lead generation, and he leads a global team with staff in New York, London, and Hong Kong.

He has created online strategy and digital engagement programs for clients including MARS, SAP, and World Bank-International Finance Corporation (IFC). For IFC, he guided development of an online collaboration platform for donors, investors, consultancies, and NGOs to document and evaluate business models best suited for developing countries.

He handled brand marketing and social media for Atlassian Software as it expanded from its roots in Australia into a global company with offices in the US and Europe. He helped establish the voice of the brand by writing about social media, collaboration, and software development for the Atlassian Blogs.

He also led digital media and instructional technology for Brown University, where his team was selected by Apple to lead one of the first large-scale pilots of iTunes U.

Side Projects

  • Subway NY NJ – A proposal to return New Jersey to the New York City Subway Map and prominently display PATH lines, for a more complete map of rapid transit in the urban core of New York
  • Stories Above NY – Photographing New York from stories above street-level. Featured in Atlantic Cities, Brick Underground, Curbed, and Gizmodo.
  • Wikipatterns (Wiley, 2008) – A practical guide to improving productivity and collaboration in organizations

Education

  • MS, Curriculum Development and Instructional Technology, University at Albany
  • BS, Chemistry, University of Hartford