Stewart Mader currently leads worldwide digital strategy for Fitch Ratings. He relaunched the company’s digital platforms to feature its newsmaking insight and research on economics, infrastructure, and geopolitical risk. Mader previously led digital and social media strategy at CFA Institute.

He helped establish, and chairs, PATH Riders Council for the subway connecting NY & NJ. He created the New York & New Jersey Subway Map, helped design the Hoboken, NJ identity & wayfinding system, and is advocating for an extension of PATH to Newark Airport and a pedestrian plaza at Hoboken Terminal.

New York & New Jersey Subway Map

Stories Above New York, his urban architectural photography project, takes viewers on a journey to see New York from above the city, but still within it. The project received widespread coverage, including features in CityLab, Cityscape, Curbed, and Gizmodo.

Stories Above New York: The Urban Landscape from Above the City, but Still Within It

Mader wrote Wikipatterns (Wiley, 2008) based on his work guiding digital strategy for clients including Airbus, ICANN, SAP, and the World Bank-International Finance Corporation. The book uses the structure of patterns and anti-patterns introduced in A Pattern Language: Towns, Buildings, Construction, the iconic architecture and urban design book by Christopher Alexander, Sara Ishikawa, and Murray Silverstein.

Earlier in his career, Mader led instructional design at Brown University, Emerson College, Long Island University, and University of Hartford. At Brown, his team was one of the first six universities selected by Apple to pilot test podcasting in education. Mader received funding from NASA to produce Skysight, a documentary on the airborne space telescope in a 747 that is helping scientists study the makeup of the universe.

Skysight: The Story of SOFIA, NASA & DLR's Space Telescope in a 747

He received his B.S in Chemistry, Magna Cum Laude from University of Hartford, and M.S. in Curriculum Development and Instructional Design from University at Albany.


“Stay hungry, stay foolish. If it worked for Steve Jobs, it’ll probably work for you. I don’t even know what Steve really got from that, but I think that mentality helped make sure he stayed creative, disruptive, and took risks. It’s a mode I thought people who were using Whole Earth Catalog were in. They were looking forward with excitement and curiosity, which meant acknowledging their ignorance. It’s a pretty good frame of mind to be in, but one easily fallen out of. Why not make an effort to maintain it?” —Stewart Brand