Stewart Mader builds customer experiences that engage audiences and drive growth. He has led marketing and digital strategy for a variety of organizations, including Fitch, CFA Institute, Atlassian, Brown University, and the World Bank-International Finance Corporation. He created the New York & New Jersey Subway Map to improve transit wayfinding in the largest US metro region, helped the Port Authority of NY & NJ improve transit customer experience for the subway connecting NY & NJ, and served as Co-Chair of Hoboken Mayor Ravi Bhalla’s transition team.

New York & New Jersey Subway Map

He built a model for transit agency & customer collaboration with the PATH Riders Council, whose accomplishments include an updated subway map with regional transit connections, new service to meet changing ridership patterns, and an app with real-time info, maps, and alerts.

PATH Riders Council

Mader led branding and customer experience transformation for Fitch. He built a global digital strategy team, refreshed the visual identity and design system to ensure consistency on a variety of devices and screens, and delivered new websites for Fitch’s global businesses, started the company’s use of podcasting, and created new tools to package content using editorial features, video, and data visualization.

Fitch Ratings: Digital Transformation of a Growing Media Company

Stories Above New York, his documentary photography project from 2010-2013, takes viewers on a journey to see New York’s infrastructure from above the city. The project received widespread coverage, including features in CityLab, Cityscape, Curbed, and Gizmodo.

Stories Above New York: The Urban Landscape from Above the City, but Still Within It

Mader received grant funding from NASA in 2004 to produce Skysight, a documentary on the space agency’s conversion of a Boeing 747 into an airborne space telescope to help scientists study the makeup of the universe.

Skysight: The Story of SOFIA, NASA & DLR's Space Telescope in a 747

Earlier in his career, Mader led instructional design at Brown University, Emerson College, Long Island University, and University of Hartford. He earned a B.S in Chemistry, Magna Cum Laude from University of Hartford, and an M.S. in Curriculum Development and Instructional Design from University at Albany. He is the author of Wikipatterns (Wiley, 2008), which adapts urban design patterns to build better digital infrastructure.