Steve Jobs: “Design is How it Works”

From The Guts of a New Machine, the 2003 New York Times article that profiled Apple just as the iPod was becoming recognized as a cultural phenomenon:

”Most people make the mistake of thinking design is what it looks like,” says Steve Jobs, Apple’s C.E.O. ”People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”

(Via Daring Fireball)

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