CFA Institute: Digital & Social Media Tools for the Future of Finance

Stewart led the redesign and content strategy for cfainstitute.org in concert with Chermayeff & Geismar & Haviv’s creation of a new brand identity for CFA Institute. He assembled a global design, development, and editorial team, created the Enterprising Investor and Market Integrity Insights blogs, created CFA Institute’s first-ever social media strategy, and built a robust presence on Facebook, LinkedIn, Twitter, and Weibo. He also led a strategic refocus of the global advertising budget to invest in digital and social channels, and consistently delivered 14-20 times higher engagement with paid social campaigns vs. display-only campaigns, which directly contributed to registration and revenue growth for professional certifications.

Stewart created a social media handbook for CFA Institute members, staff, and over 120 societies around the world to coordinate editorial strategy and audience engagement.