Viral

One of the most useful attributes of introducing a wiki into an organization is its viral nature. Once a few people begin to use the wiki, they often realize that they could be even more efficient if only their colleagues were using the wiki too.

More people using it means they can each encourage their direct contacts and collaborators to join, thus laying the groundwork for exponential growth. This Viral growth increases the value of the wiki to each user, because the number of people with which one can collaborate increases. Soon, wiki accounts are spreading exponentially.

Usage

Search for simple results that work – that’s the best way to get the expansion. When you have several easy examples, they can be used to spread the usage to larger groups or projects. This will be easy food for champions to spread. Highlight good examples of usage or content by linking them from the wiki main page.

When you have regular newsletters to the whole organization, this will also be a great place to mention the examples.

Example

Dwight is compiling his quarterly marketing report with his teammate, Jim. He and Jim use the wiki to add their respective statistics and compile the department’s report. However, when the report is complete, it must be submitted to their manager, Michael, who will have comments. Rather than emailing the report to Michael and then manually incorporating Michael’s changes, Jim realizes it will be far easier for him if he has Michael do it directly to the wiki document. Michael, in turn, has to submit the report to the regional director, Jan, who will have her own changes. So Jim signs Michael up for the wiki, and then Michael gets Jan to use the wiki. It can expand even more widely from there.


Utilizzo

Una delle caratteristiche che rendono utile l’introduzione in azienda un wiki è la sua natura “virale”. Una volta che poche persone comiciano ad usarlo, si rendono conto di come li aiuti come potrebbe essere molto più efficiente se anche i colleghi lo utilizzassero. Presto gli account wiki comicieranno a crescere.

Esempio

Ernesto sta compilando il suo report quadrimestrale con il suo collega, Alberto. Lui e Alberto usano il wik per aggiungere le loro statistiche e compilare i report per il dipartimento. Tuttavia, quando il report è finito, deve essere inviato al Manager, Michele, che farà dei commenti. Invece che inviarlo via e mail e dopo inserire a mano i commenti di Michele, Alberto pensa che sarebbe molto più semplice e rapido se Michele scrivesse i propri commenti direttamente sulla pagina wiki. Michele, a sual volta, deve inviare il report al suo direttore regionale, Giovanna, che approterà le sue modifiche. Così Alberto iscrive Michele al wiki che a sua volta invita Giovanna ad usarlo. Da qusteo punto in poi il meccanismo virale si innesca e la base di utenti comincierà a crescere.



組織にwikiを導入するためのもっとも役立つ特質の一つは、その本質的な口コミ性(viral、ウィルス性)です。いったん数人がwikiを使い始めると、彼らはしばしば、wikiが彼らの同僚だけで使っている場合よりももっと効果的なものですらあるかもしれないと気付きます。

より多くの人がこれを使うことは、彼らが直接の知り合いや共同作業者に参加を勧められることを意味し、それが急激な成長の土台を作ります。この口コミ的な成長は、共同作業できる人々の数を増やすので、ユーザーそれぞれにとってのwikiの価値を高めます。すぐに、wikiのアカウントは指数関数的に増大します。

使い方

機能しているシンプルな実績を見つけ出すこと – これが拡大を得る最良の方法です。あなたがいくつかのやさしい事例を持っていれば、より大きなグループまたはプロジェクトへと利用を拡大するのにそれらを使うことができるでしょう。これは、チャンピオンにとって拡大のための扱いやすい糧になるでしょう。使い方やコンテンツの好例をハイライトするために、wikiのメインページからリンクしましょう。

Dwightは彼のチームメイトのJimと四半期のマーケティングレポートを編集しています。彼とJimは、部署のレポートにそれぞれの統計を追加し編集するのにwikiを使用します。また一方で、レポートが完成したときには、彼らのマネージャであるMichaelに提出しなければならず、彼はコメントがあるでしょう。Miechaelにレポートをeメールして、彼の変更を手作業で取り込むよりは、Michaelに直接wikiドキュメントを変更してもらう方が、彼にとってはるかに簡単だとJimは気付きます。Michaelは、同様に、レポートを地区支配人のJanに提出しなければならず、彼女も変更事項があるでしょう。そこで、JimはMichaelをwikiに登録し、そしてMichaelはJanにwikiを使わせます。これはそこからさらに広く拡大できます。