The Ideal Attitude Toward Change

John Gruber of Daring Fireball on why Apple’s Decision to pull out of Macworld represents the ideal attitude toward change:

Regarding Apple’s decision, John Siracusa writes:

“There are many words that characterize Apple under the second reign of Steve Jobs: resurgent, exciting, innovative, successful. I’d add one more to that list: fearless.

Most large corporations are afraid of change. Successful product lines, business plans, and especially brands are milked for every penny. And when there’s nothing left, when the thing’s been beaten into the ground until not a single ounce of value remains, only then will corporations reluctantly move on.”

I agree, but with a subtle difference. It’s not that Steve Jobs is fearless, but rather that he’s afraid of not changing. Where other CEOs can’t bring themselves to do something different, Jobs can’t bring himself to keep doing the same thing.

I couldn’t have said it better myself. Are you afraid of not changing?

Apologies, for this post the comments are closed.