Steve Jobs, speaking at the D8 conference in 2010, explains how consumers give the best products a direct vote of confidence:
What I love about the consumer market, that I always hated about the enterprise market, is that we come up with a product, we try to tell everybody about it, and every person votes for themselves. They go “yes” or “no” and if enough of them say yes, we get to come to work tomorrow. That’s how it works. It’s really simple.
That’s where the enterprise market – it’s not so simple. The people that use the products don’t decide for themselves, and the people that make those decisions sometimes are confused. We love just trying to make the best products in the world for people, and having them tell us by how they vote with their wallets whether we’re on track or not.