Four Rules for Building a Lasting Career

Photographer James Danziger’s advice to young photographers on building a lasting career:

1. Have talent. (Talent is not when your friends tell you they love your work, but when people who don’t like you have to admit it’s good.)

2. Understand how the world works. (Not just globally, but on a macro level. Understand what people need and don’t need. Understand when to approach people and when not to. Develop social skills.)

3. Choose good friends. (There’s nothing like an effective network.)

4. Be modern. (Don’t do anything that looks like it’s someone else’s work. Stay on top of technology. Engage on multiple platforms.)

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